Blog
Investing In An Annual Membership
Why buy or not buy an Annual Membership? This is a strange way at looking towards the cyclical question of what motivates people to purchase. The answer is neither complicated, nor overly elegant; and in light of the challenging economic and geopolitical environment – it flies in the face of convention. Consumers (including small businesses), are motivated to spend or trade to acquire goods and services in one of two ways: is it an expense or investment? Slick marketing, advanced sales techniques and much focused advertising have produced a...
read moreWe Do Business With People Who Do Business With Us
I have a really good friend who is an editor of a fantastic magazine. I was shocked one day when she told me that people actually call her up and offer to be on the front cover as though they would be considered for that privilege. Can you imagine the audacity? She told me that even further many of them had never even read the magazine. They had never purchased marketing pieces. They had never contributed an article. In fact, some of them never even met her before! Astounding… I see the same thing as a business owner. Sometimes someone...
read moreThe Office of the Future: Wireless
Next year a new WiFi (wireless) protocol will be ratified by the U.S. Institute of Electrical and Electronics Engineers (IEEE). The new generation of WiFi is called 802.11ac. This new technology, using a typical 3×3 array of 802.11ac antennas with an 80-MHz channel should, within an interference-free room, transmit over 1 Gbits/s. This will bring three times more speed when compared to the current fastest WiFi standard of 802.11n. The new 802.11ac will transmit wireless signals on the 5 GHz band, providing a larger range, and faster...
read moreKeeping Your Mobile Work Force in Touch
Although it can be useful for employees to use mobile phones for work, it can also cause a lot of inconvenience and expense. Business cards need two numbers. Customers don’t know which number to call, so they tend to call the cell number because they can be assured that they will reach your employee where ever they may be; even if they are sitting at their desk. There are additional cell phone bills that can get out of control and grow to be your biggest monthly expenditure. Outbound calls from cellular number lines don’t display the...
read moreHow to have Success with New Year’s Resolutions
Is there some part of your life that you would like to be more successful? Wikipedia describes a new year resolution as a commitment that one makes to their personal goals, a project or to forming a habit. These resolutions involve change, usually a significant change, such as losing weight, improving health or finances. These types of changes are very difficult to make. Many resolutions fail. Research shows that after six months, 50% of people have abandoned their resolutions and after a year, only 10% are still working to achieve their...
read moreProtect Your Equipment From Power Variances
One of the biggest expenses that businesses incur today is the maintenance and replacement of their electronic network equipment. Most people take the power that comes from the wall for granted. It is not realized that this power can wreak havoc on your electronic equipment. “It’s there almost all the time”. “My equipment is designed to be plugged into the wall”. “Why do I need to invest in these expensive power conditioners; won’t an inexpensive UPS from Costco do?” A few questions that you...
read moreGoal Setting
Goal setting is a powerful tool to use for your business as well in other aspects of your life. In order for it to work though you do need to have a plan. So take out a pen and paper and start physically charting a course. If we do not make a plan to succeed we will fail by default. Often the difference between the wildly rich and the incredibly poor is just the ability to make a plan and then to work it consistently. 1. Assess where you are now. Before you can make plans for the future you need to really analyze where you are right now. When...
read more14 Steps to an Awesome Elevator Pitch – Part 1
We all know we need one, we’ve all been caught fumbling when someone asks us what we do – or worse, we give the pat “I’m in real estate” kind of answer. Well, that all ends today. We’re giving you the template to create two pitches – the first is a 10 second pitch that answers the question “What do you do?” (which is the subject of today’s post) in such a way as to get the next question “Tell me more” (which we’ll deal with on Saturday). So, get your pens and paper...
read moreThe Skilled Networker – Come Again Soon!
So, you think a networking group would be a really useful place to market your business. You’ve done your research, picked a few you’re interested in visiting, and you head off. At each meeting you exchange cards, and then go home and….wait. And….wait. And…………wait. The phone doesn’t ring. Your email is not flooding with requests. Your conclusion? Networking meetings don’t work. Or maybe there’s a better way to do this! One of the most important things you can do to make a...
read morePhenomenal Follow-Up, Part 2
Following along from our last post, here’s how to continue with phenomenal follow-up so that it makes a huge impact on your client: Paste Mackay66 Questions into your “notes” section on your contact management system Connect with your contact on all the Social Media opportunities you have in common Search each client online as thoroughly as possible and fill in the answer to as many of the Mackay 66 questions as possible. Make sure, at a minimum, you find out their birthday and anniversary and enter those into your...
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